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Fake Reviews

The first thing most people do before clicking the "add to cart" button for their impulse shopping is to check the reviews to see whether the goods are good. There are multiple sites or businesses exist for this simple reason, or so I call it, the review industry. Businesses like Yelp, Foursquare, and RottenTomatoes are … Continue reading Fake Reviews

Why IMC? (Not YMCA!)

A lot of people subscribed to the idea that digital media will eventually replace traditional media, therefore it is useless to use traditional business in building a business. They believe that it is possible to build a business using just online media. What is Integrated Marketing Communication? But in order to stand out in such … Continue reading Why IMC? (Not YMCA!)

SEO – Games for Big Companies with Big Money?

Search engine optimization (SEO) is the process of increasing the quantity and quality of traffic arriving to your website through organic search engine. Since Google has been dominating the world wide web for many years, with 92.37% of the market share, SEO is also referred as Google marketing. With up to 75% of users do … Continue reading SEO – Games for Big Companies with Big Money?